Category: Featured

It’s 2022, Russia has invaded Ukraine, the world is trepidatious about its future, and there’s talk about the Russian government using cryptocurrency to skirt sanctions. Meanwhile, crypto hacks keep happening and yield ever-growing hauls for the criminals targeting them.

Just this January, Crypto.com acknowledged that an attack on the company saw it lose more than $30 million in Bitcoin and Ethereum, marking one of the latest attacks in a long line of cryptocurrency exchange hacks.

Some of the biggest hacks include:

• Poly Network ($610 million) with an interesting story behind it.
• Coincheck ($532 million)
• MT Gox ($470 million)
• Wormhole ($326 million)
• KuCoin ($281 million)
• PancakeBunny ($200 million)
• Bitmart ($196 million)

This leads one to wonder why these hacks keep happening, and how can the security in self-proclaimed safe solutions be so bad? What do governments say about it? Is there a future for crypto? Well, let’s find out.

The prevalence of cryptocurrency

It is safe to say that cryptocurrency has gone mainstream in a sense that everyone knows about it (not so much as to what it is, really) and mainstream companies and industries are using it to accept payments.

Some of the first mainstream uses include paying for things like extra-secure VPNs that cater to customers who want to remain completely anonymous, or funding accounts in crypto casinos for faster transaction speeds.

However, it is not just online services that use it now. The Philippines’ Central Bank recently approved several crypto exchanges to open under a ‘remittance and transfer companies’ banner, while El Salvador, in a bid to deal with the high number of unbanked people and fiscal issues, straight up made Bitcoin legal tender.

People looking to send money across borders, especially workers in the diaspora sending money back home, prefer to use crypto more and more because of its convenience and low costs.

Barring a worldwide ban, which is unlikely, despite what governments and banking institutions say, cryptocurrency will continue on its current trajectory as an increasingly preferred form of currency.

Crypto security relies on who has access

Some of you may have guessed that the hacks have to do with lax security, which is certainly a big part of it. Blockchain, the ledger technology on which crypto is based, tends to be safe and secure because it is an immutable record of transactions that have taken place.

The problem with security comes in when we ask, ‘who is allowed to transact on the blockchain?’

The answer is ‘anyone with keys matching bitcoins in a specific address.’ So, when you have your keys with you, it is secure. One would need them to get inside the wallet.

However, you may have to hand over the keys for safekeeping in exchanges and with wallet service providers. At that point, you no longer have full control over your currency. If attackers breach the exchange or the wallet, they could get the password and steal the bitcoin.

But that’s not all; the keyholders could be careless with it or use a weak password, exposing them to potential hacks that may sweep up digital files they’ve saved – containing the keys.

How do the hacks happen?

Exchanges are susceptible to hacks because they frequently keep escrow accounts with currencies in so-called “hot wallets,” which are online (connected to the Internet). A “cold wallet,” which is not linked to the Internet and has the keys written down or memorized somewhere, is a more secure but time-consuming way to keep the money.

Criminals take the keys to hot wallets and steal funds using various devious methods, such as masquerading as a reputable business associate to place malware on an exchange employee’s workstation.

The problem with stealing bitcoin is that once it is gone, that’s it! The same things that keep a person secure and anonymous are the same things the hacker will use to get his way. Companies get hacked all the time, even ones with private data that one might think would be kept behind security measures few can breach.

So, if it’s said you can’t get your bitcoin back, how did that weird crypto couple get arrested at the start of 2022?

The weird crypto couple

We will not get into why the couple is weird, but rather talk about how they got caught.

As the story goes, a hacker made away with 119,754 bitcoins from an exchange called Bitfinex. At the time of the hack, the stolen bitcoin was worth about $71 million, but because of increasing bitcoin popularity and prices, the value rose to more than $5 billion.

Remember how we said that the ledger is immutable? This means that the transfers are recorded.

The hacker is anonymous and in control, so laundering that money is not easy. Launderers have to face the fact that the coins are traceable and leave a digital footprint.

The couple accused of the hack, Ilya Lichtenstein and Heather Morgan, seem to have known what it would take to realize financial gains from their hack.

The affidavit claims that the couple used techniques to move the bitcoin out of a wallet using small but complex transactions spread out over many accounts and platforms, like shuffling a deck of cards, to hide the trail.

However, some things had to go wrong for them to get caught.

How the couple got caught

Morgan and Lichtenstein are also accused of transferring funds to AlphaBay; a dark-web exchange shut down by authorities in 2017. On the dark web, anyone can purchase almost anything they want with cryptocurrency, which is aided by the fact that no one cares where your money came from.

However, it appears that the funds Morgan and Lichtenstein were attempting to launder were too large to be cashed out by purchasing goods. The stolen coins were simply channeled through AlphaBay.

The pair is said to have shifted their cash via a dark-web market and then into other coin exchanges, leaving them in the same situation as when they began: with a large amount of cryptocurrency they couldn’t use.

All these movements could be tracked, even though it wasn’t known who was making them. Law enforcement got lucky and managed to catch the couple because of their digital footprints.

For instance, to get access to the couple’s wallets, where most of the loot was stored, law enforcement had to get a search warrant to access Lichtenstein’s cloud storage account where they found a stored file containing a list of 2,000 virtual currency addresses and their keys.

They also found a connection to AlphaBay from the servers seized in 2017 by the FBI.

Some governments have feelings about crypto

While some governments embrace or are not so openly concerned about crypto and its legal status and use, others, with a lot of influence, don’t have many nice things to say about it.

In February, India’s Central Bank said that cryptocurrency is akin to a Ponzi scheme and suggested it should be banned outright. The sharpest criticism came on the heels of a proposal to tax digital assets, paving the way to consider it legal tender.

In the European Union, the European Bank has taken an approach familiar to many: making their fears about security, which has seen progress on a controlled digital currency that would be centralized, to stop big tech from becoming big tech banks.

It is hard to predict the tone that any legislation or regulation will take. But back to our main topic about security exchanges and their security issues, what can you, as a crypto holder or potential holder, do to stay safe?

Staying safe

Even though the blockchain and its related technologies and security keep advancing, criminals are not asleep at the wheel either. They continue to innovate and develop new ways to break into wallets.

However, there is a way to stay completely safe with minimal risk – the above-mentioned cold storage, which refers to wallets that are not connected to the internet. If they are not connected, they cannot be attacked. The coins are stored in a physical wallet that looks and acts like a USB drive of sorts.

Because of how often wallets get attacked, it is recommended to not keep any digital currency holdings in crypto exchanges. Maybe someday, exchanges can get their act together and find a way to be invulnerable. Until then, you risk being a victim of crypto thieves.

Final thoughts

Taking safety seriously, especially now, is paramount for cryptocurrency holders. Savvy crypto holders recommend moving all holdings to a cold wallet when a transaction is complete.

Even then, you have to trust the crypto exchange you use. Since there is no way to know if any claims made are true, rely on public forums’ reviews or on reviewers experienced in cryptocurrency matters.

At the end of it all, it comes down to due diligence and embracing cold storage as much as possible. Even the so-called safe exchanges are not so safe and should always be treated with a healthy dose of skepticism.

For the past months, the value of bitcoin has been on a steady rise. The news about the increase in the market price of bitcoin has boosted the confidence of bitcoin enthusiasts in Ghana. Adult Ghanaians like many other bitcoin sceptics have always expressed doubts related to the future of bitcoin. Most of the scepticism arises from the high volatility that characterises bitcoin. However volatile, bitcoin’s value has continued to increase despite all odds.

As such, sceptics are gradually becoming enthusiastic about trading bitcoin and bitcoin believers do not regret the risk taken to trade or invest in bitcoin, even though the prices of bitcoin fluctuate constantly.

Interestingly, rethinking and considering the option of venturing into the cryptocurrency space is the new tendency in Ghana. Within this context, the main worry of new converts is how to get started with bitcoin trading. Hence, this article seeks to map out the different considerations relevant for such a venture.

Mistakes to avoid as a bitcoin novice

As the number of Cryptocurrency believers keeps increasing, some Ghanaians just want to try the new product while others want to fully understand everything concerning it. On both sides, it is important to note the mistakes that should be avoided as far as trading bitcoins or investing in bitcoin is concerned.

Avoid peer pressure.

Most novices of bitcoin have informal and basic knowledge about bitcoin. Very few people invest time to acquire the relevant knowledge related to bitcoin trading. Therefore, it is required that as a newcomer, you carry out adequate research before joining the bitcoin venture. This helps keep your emotions in check and permits you to make the most rational decision when you eventually want to be part of the bitcoin community. In any financial adventure whatsoever, the general tendency is that the most patient persons end up as the most compensated. It is the same with trading bitcoin.

Setting unrealisable objectives.

Inexperienced bitcoin traders also hope to buy at lower rates and sell at peak prices. For example, you may want to buy bitcoin at 200USD and sell when its value rises to 1000 USD, is this possible and realisable? Thus, it is better to set short term objectives which are realisable. In other words, it is better to trade constantly with little profit and remain in business rather than wait, with no assurance to trade once and make huge profit. Being rational is as important as taking risk for any investment.

Poor planning and anxiety

Most novices start trading bitcoin without a set out plan. As such, their poor performance is a result of their poor planning. To get into bitcoin trading, you need to be fully prepared. This preparation is made concrete with a plan which has been drawn, if possible, with the advice of experts of the domain.. Most of the time, beginners trade depending on the availability of capital and speculations. This leads to vulnerability and anxiety making them continue trading with no perspective. It is therefore ideal to draft a plan for investing or trading in crypto before outrightly beginning the process.

No traceability

Not keeping record of the activities carried out is a dangerous attitude that can jeopardize a bitcoin trader’s efforts. This is even more dangerous as far as beginners are concerned. The absence of records makes it difficult to know what you did well and did not do well. Trading or investing in bitcoin goes beyond speculations. As such, every detail is important and worth preserving for future use.

Bitcoin trading in Ghana

After considering the precautions related to trading bitcoin, the way forward is obviously where to trade bitcoin in Ghana and the different steps involved in becoming a full bitcoin trader. The Ghanaian economy is flooded with many bitcoin exchange platforms. While some are legitimate, others operate as scam schemes. Yellow Card offers reliable services making buying and selling of bitcoin and other digital currencies an easy and time-saving task.

How to trade bitcoin with Mobile Money in Ghana

Yellow Card offers the easiest way to buy and sell Bitcoin, Ethereum and Tether instantly at the best rates with zero fees. Trading bitcoin on Yellow Card can be done using Mobile Money following these three simple and practical steps.

1. Create an account

Sign up for an account on the web or our mobile apps for Android and iOS with your basic info. It’s quick and easy.

2. Fund your account

Choose your preferred payment method via Mobile Money to deposit money into your account.

3. Buy Bitcoin

If you are still sceptical about trading bitcoin because of the constant fluctuation of the prices, remember that the highest risk is not to take any risk. In effect, the reasons you should trade bitcoin are as many as the reasons you should not trade bitcoin.

Reasons to get started with bitcoin

Liquidity.

Bitcoin is cited as one of the most liquid investment assets due to the worldwide establishment of trading platforms, exchanges and online brokerages. You can easily trade bitcoin for cash or other assets (even gold!) instantly with incredibly low fees. The high liquidity associated with bitcoin makes it a great investment vessel if you’re looking for short-term profit. Bitcoins may also be a long-term investment due to its high market demand.

Lower inflation risk.

Unlike the Cedi which is regulated by the Central Bank of Ghana, bitcoin is immune to inflation. In fact, it was designed to be deflationary, that is, its value will increase with time. The blockchain system is infinite and there’s no need to worry about your bitcoin losing its value. Due to the Decentralised finance system on which bitcoin operates, you as a bitcoin owner, have control over your finances at any time and any day.

Minimalistic trading.

Stock trading requires you to hold a certificate or license. You must also go through a broker (Forex) to trade a company’s shares. But bitcoin trading is minimalistic: simply buy or sell bitcoin from Yellow Card or any other exchange and place them in your wallet. Bitcoin transactions are also instant, unlike the settlement of stock trading orders, which could take days or weeks.

Considering the digital nature of bitcoins, owning bitcoins requires a bitcoin wallet wherein your bitcoins can be stored.

What is a Bitcoin Wallet?

It is a software program that stores your bitcoin. Once you create a bitcoin wallet, you can buy and store your bitcoin and also sell your bitcoin from the wallet without any interruptions from third parties. A bitcoin wallet operates with the use of a private and public key. A public key is like a PINCODE (only accessible to the owner of the wallet). While a Public key is like a BANK ACCOUNT (Shareable for purposes of transactions).

Final Words

Yellow Card offers bitcoin users the possibility to learn everything about cryptocurrencies through the Yellow Card Academy. Buying and selling bitcoin using the services Yellow Card offers, guarantees the safety of your finances. Also, Yellow Card’s dynamic team is always open to answering all your questions related to Cryptocurrency. All you need to do is to download the Yellow Card application on Play Store or App Store or visit the Yellow Card website, create your account, and start buying and selling bitcoin, which permits you to have absolute control over your finances.

Get Started with Bitcoin

Having a plan is essential for successful social media marketing.

You may be published on social media sites for the sake of posting if you do not have a plan. It will be difficult to accomplish results on social media until you understand your objectives, who your target audience is, and what they want.

Developing a social media marketing plan is vital whether you want to expand your company via social media or advance as a social media marketer. As a result, if you want to distribute your brand online, you must ensure its security. It is where speedpak tracking comes in.

Creating A Strategy For Social Media Marketing

It is worth noting that there are many similarities between a digital marketing strategy and a social media marketing plan.

Consider it this way: A strategy is where you are going. You will get there if you have a strategy.

One of the most straightforward approaches to develop your social media marketing plan is to ask yourself the 5Ws:

1. Why Do You Want To Be On Social Media?

It connects to your social media objectives. Are you using social media to market your business or increase the number of visitors to your website? Or do you want to service your customers?

You will probably have more than one social media aim, which is OK.

Unless you have a team where various persons or groups may take on different objectives, it is generally a good idea to concentrate on only a few goals.

At Buffer, for example, our marketing team utilizes social media to raise brand recognition and generate visitors to our content. In contrast, our Advocacy team uses social media to prompt customer assistance.

2. Who Is Your Target Audience?

After you have determined your Why, the following step is to determine your target audience.

Answering the following questions regarding what, where, and when to communicate will be simpler if you have a clear idea of who your target audience is.

For example, suppose a travel and leisure business understands that its target audience enjoys reading about new destinations and travel ideas. In that case, it may post such material on its social media sites.

3. What Are You Going To Share?

When you encounter this inquiry, you may be considering what material to post. Do you want to share movies or photos?

Let’s take a step back and think about your social media marketing plan. “Theme” could be a better term than “content kinds to share.”

For example, a fitness clothing and accessory firm (like Gymshark) may want to keep up with the newest workout gear. In such a situation, it may post new items on social media.

4. Where Are You Going To Share?

The next step is to decide where you will share your material. In other words, where does your brand want to be on social media?

Remember, your brand does not have to be on every social media channel. The Massive Four — Facebook, Instagram, Twitter, and LinkedIn — generally appear on the top page of Google search results when consumers search for your business.

5. When Are You Going To Share?

The last step in your approach is deciding when to distribute your material. You could be tempted to look into the optimal time(s) for posting.

Let us take a step back and look at this again. Consider your target audience’s habits before determining when and how often to publish.

Final Thought

Creating a social media marketing plan includes taking a step back and looking at the broader picture. You must change your focus from mundane duties like scheduling and commenting to higher-level thinking.

But having a social media marketing plan is gratifying and beneficial, so you aren’t simply providing content for the sake of producing stuff. Helps you reach social media and commercial objectives.

If you need a new phone, there’s certainly a lot of options out there to choose from. Whether you’re looking for something on a budget or want to find a phone that has all the features you want the most, there’s something out there for everybody. Brand new flagship smartphones from companies like Apple, Samsung and Google certainly have the best performance, amazing cameras, and a wide range of other useful features. However, they come with very high prices, meaning that they are not always the best option for everybody. No matter what you need from your next smartphone, here are some handy tips to keep in mind.

Know What You Need

Before you go shopping for a new smartphone, it’s a good idea to make a list of the things that you care about the most. If you use your phone to visit GO for tips on online casinos a lot, then you probably want something with a good battery life, a decent processor and a large enough screen size to enjoy playing. On the other hand, if taking photos is your main passion with your smartphone then you’ll want something with a decent camera system. 

Consider Refurbished

Going for a refurbished handset doesn’t just mean that you get to save money, but it can also be an ideal way to get more choice when buying your new phone. Unlike buying a phone brand new from networks where you’ll usually only get a selection of the few newest handsets on the market, getting a refurbished phone means that you can pick from older handsets that are still perfectly modern with lots of features. And it’s better for the planet since more phones are getting used for as long as possible rather than being thrown away. 

Wait for the Next Launch

If you want to get one of the latest handsets but don’t want to pay the sky-high prices that they are going for right now, then you might want to consider waiting until the next handset is launched. With the launch of a new handset, many stores will try and offload their existing stock of the one before, which often means sales and discounts. And of course, the value of the handset will naturally drop as it’s no longer the newest version. 

Try it Out in Person

While there are tons of good information out there online to help you choose the right smartphone for you, it’s never going to be the same as trying the handset out in person. Visit a phone store or the Apple shop to have a look around and check out the different handsets on offer. You might find that you feel differently about a certain phone once you’re holding it in your hand and using the features. 

With so many options out there, buying a new smartphone handset in 2022 can be more confusing than you think. Keep these tips in mind to narrow down your options and get the best deal on your next phone.

If there’s one aspect of society COVID and its accompanying lockdowns brought into sharp focus, it’s our need for social interactions and family connections. 

Sure, regular Zoom, FaceTime and Skype calls helped bridge the video divide, while WhatsApp, Facebook Messenger and Signal made connecting on the fly easy and affordable, yet somehow, it just wasn’t the same.

For a close-knit family group such as the Ghanaian diaspora, staying connected in a time of global pandemic proved especially troublesome.

Making A Rich Contribution To Australia’s Diversity

Some 7.6 million migrants call Australia home with 29.8 per cent of the population having been born overseas as of 30 June 2020. According to the 2011 census, there were 3,866 Ghana-born people residing in Australia.

So, millions of people throughout Australia have connections to places other than their countries of residence, while thousands of Ghanaians call Australia home. Nowadays, they stay in touch with family and friends abroad thanks to the magic of the Internet. Digital has largely replaced cassette and VHS tapes.

Distributed Memories In Peril

Dip your toe in the United States, Canada, Europe, the United Kingdom and even down under Australia and you’ll encounter members of the Ghanaian community proudly working to keep their heritage and family links alive.

The first wave of intrepid Ghanaian immigrants relied on regular exchanges of videotape packages to stay up to date and in touch with family and friends. They swapped family updates and their favourite television shows on VHS tapes that crisscrossed the planet.

Today, for many of us, some of our most treasured family memories are captured on old VHS tapes. As our grandparents, parents and friends grow steadily older, those VHS tapes are under threat from dust, grime, heat, humidity, decay and neglect.

Happily, help is at hand whether you’re sitting in beautiful Perth or enjoying liveable Melbourne, thanks to the wonders of modern digital conversion technology available through VHS to USB Melbourne or VHS to DVD Perth.

Now, you can simply convert your family VHS tapes to either USB or DVD format to preserve those vibrant family memories.

Not The Easiest of Retirements

VHS tapes rarely enjoy a leisurely retirement in Australian conditions. Humidity, high or fluctuating temperatures and the ever-present threat from mould combine to play havoc with the magnetic strip on your VHS tapes.

This strip stores the image and sound data on your VHS tape. An unsympathetic storage environment can also damage the actual materials in your videotape. Naturally, the cumulative effects of poor storage accumulate over time.

Now, if your air-conditioning or climate control isn’t up to scratch, your VHS tapes are going to suffer. Similarly, the humidity and heat commonly experienced in garages and other storage areas provide a breeding ground for mould.

Preserving The Good Old Days

With so many popular Ghanaian movies and television shows dating back to the late 1960s sitting on VHS tapes for the viewing pleasure of posterity, your collection of Ghanaian home videos similarly risks disappearing in a blizzard of white static one day.

The appalling part of this horror show is the audio-visual heritage of our vibrant Ghanaian community is in danger of being completely lost.

Preserving Those Early Experiences

Ghana’s diaspora doesn’t just maintain connections with their homeland from a distance. The people, locations, and experiences they encountered carving out their new lives gave them inspiration and the opportunity to inform us about the true meaning of being mobile citizens in a global society.

Final Observation

Those aging VHS tapes typically enjoy a life expectancy of around 20 years before their magnetization becomes degraded through time and use. With Tapes to Digital Melbourne or Tapes to Digital Perth, you can preserve your favourite family memories of friends and family as well as those classic Ghanaian TV series and movies for years to come.

Whether you have ever gambled or not, it’s a good bet that everyone has heard at least one casino myth that they believe to be true. Some casino myths are so extensively circulated that even casual players believe them to be true.

Some of the popular and widely circulated casino misconceptions, on the other hand, are just that: casino myths. They may have been based on truth at once, but they aren’t true.

While the majority of myths are simply harmless fiction, others may truly affect a casino’s business and reputation and disrupt your gaming experience. Here are a few common casino myths that are just false.

MACHINES ARE SET UP TO FAVOR THE HOUSE

Surprisingly, this is a generally held belief. Even machine gamblers fall for this one on a regular basis! Even more infuriating, it’s all too typical for people to blame their losses on rigged machines, despite the fact that the machines aren’t to blame.

The good news is that slot machines in casinos are not rigged, and you can’t blame them for your losses. Casinos are prohibited from rigging their machines in favor of the house by tight restrictions, and if they are detected cheating, their image would be severely damaged. 

CARD COUNTING IS PROHIBITED

Card counting is the technique of swiftly determining the likelihood of winning a hand based on the cards that are dealt. Although most people consider card counting to be a criminal offense, there is no legislation prohibiting it.

After all it’s simply a way of thinking, and thinking isn’t criminal! However, casinos can prohibit you or eject you if they suspect you of intentionally tricking dealers or other players, so tread carefully.

OXYGEN IS PUMPED INTO CASINOS 

Have you ever heard the tale about casinos pumping pure oxygen inside casinos to keep gamblers awake and spending money for extended periods? If that’s the case, you’re not alone. No one knows the origin of this rumor, but what matters is that it isn’t true. Casinos aren’t about to take the danger of their buildings catching fire by flowing pure oxygen through the air.

Another version of a myth that originates from the Gambler’s Fallacy. This casino myth is completely incorrect and should be music to your ears in this circumstance. It merely suggests that winning a jackpot does not affect your chances of winning again in the future. Take advantage to get the best no deposit casino bonus today and keep playing as you like. Just don’t blow all of your winnings attempting to duplicate your success. It’s always preferable to give up when you’re ahead.

TO WIN MORE, YOU MUST SPEND MORE

Another gambling myth stemming from the belief that casino games aren’t random. Let me say it again for emphasis: casino games are entirely random! This implies that you may go up to a slot machine and win large on your first attempt without investing a thing.

But it also means you can remain at the same machine for the rest of your life, squandering your life savings in the mistaken belief that the more you spend, the more you win. Either of these situations could be true, so if you’re going to bet, embrace the element of chance and don’t overthink it!

CASINO GAMES ARE ENTIRELY DEPENDENT ON LUCK

This casino myth has some basis in reality since luck plays a role in many casino games. However, luck isn’t the only aspect determining whether or not you win. Many games, such as poker and blackjack, need players to have a high level of ability, expertise, and comprehension of the rules to win large. It’s pretty unusual for a newcomer who has no understanding of what they’re doing to win a lot of money at a blackjack table just by getting fortunate.

IF YOU’VE BEEN LOSING FOR A LONG TIME, YOU’RE “DUE” TO WIN

This faulty attitude can be traced back to the well-known Gambler’s Fallacy. This is an urban casino myth that has cost many individuals a lot of money. If you’ve been losing, don’t stay around hoping for a large victory since this casino myth isn’t true.

The fallacy is pinned on the idea that the likelihood of an outcome after a series of events differs from the probability of a result after a single event. 

GAME RESULTS CAN BE INFLUENCED BY DEALERS

Gamblers who lose frequently try to blame it on the dealer. Like a “rigged” machine, dealers should not be held responsible. How a dealer operates, or what he fails to do has no bearing on the player’s outcome.

They must follow tight guidelines to play fairly and guarantee that cheating is not tolerated. So, the next time you lose at blackjack, don’t vent your frustrations on the unfortunate dealer!

Overall, keep in mind that casino games are unpredictable, which is part of what makes them exciting! No, you aren’t being pumped full of oxygen to keep you betting. Your losses aren’t the result of a crooked dealer or a rigged machine, either! Now that these common casino fallacies have been disproved, you can enjoy your favorite casino games without fear of being taken advantage of.

No matter what sports you’re into, there’s always a different feel when you get to bet for your beloved teams, may it be in person or in apps like the Betway app. Betting in apps vs. betting in person is debated among punters of all levels and disciplines.

But there is no correct answer that applies to everyone. So which option should you choose? Well, only one way to find out. This article will help you weigh those factors to consider before deciding how to bet.

Pros and cons of betting apps

Pros

Betting in apps like the Betway app is much more convenient, safer, and faster than betting in person. You don’t have to leave your house, you save on gas and travel time, and you can even place wagers in bed with your mobile phone.

It allows for more bonus offers and promotions than land-based sportsbooks, which is a great way to add value to your bets. Many sportsbooks (especially offshore ones) also offer better odds and bonuses than local books, which can be good for the player.

Betting in apps also offers greater anonymity than betting in person. Even if you’re betting at a game, people will see what you put on your slip, but no one can see what bets you’re putting on through an app.

Cons

The convenience provided also comes with the price of having betting apps to be addictive in nature if left unattended. Unlike in-person betting, there are no operational hours as you can bet any time and any amount you want. This is why practicing self-control and having a set budget before you bet is always a wise move, both personally and financially.

Pros and cons of betting in person

Pros

Betting in person makes it easier to see stats and information before placing a bet. You can browse through multiple screens with stats and odds before you place your wager.

It may also be more convenient if there is a local sportsbook that you trust. Sportsbooks are usually also casinos, so if you like playing games after betting on sports, it might make sense for you to visit one.

Cons

The first major disadvantage is that you have to deal with the public. This can be annoying, especially if it’s crowded at the sportsbook and you have to wait in line to place your bet. It is also inconvenient if you don’t feel like getting off the couch or leaving home and you want to place a bet right now.

Another disadvantage of betting in person is that you can only bet on what’s on the board at that time. The lines might not come out until an hour before a game, so you might have to make your bets without knowing a team’s injury report, for example.

Comparing the two

It’s a little harder to make an app seem like a community. You can try, for example, with comments and forums, but it’s not the same as being able to look someone in the eye or read their body language.

Another challenge is that people can be very different on apps than in person. Have you ever been surprised by how someone looks or acts when you finally meet them after interacting through an app?

Apps are easier to use, safer, and more convenient than betting in person. The challenge with betting in apps is that it can be hard to develop the kind of community feeling that can come with meeting people face to face.

Though it all comes down to personal preference, betting in apps is the go-to option these days, especially if you’re new to the scene.

Placing your bets in apps

Betting in apps has many advantages over betting in person. It is easier, more convenient, and more private. It enables you to play for longer by giving you better odds. And it is ultimately less costly—especially if you are betting on your cell phone bill. These reasons make betting in apps like the Betway app the better choice.

Dental email marketing is all the rage these days. With competition increasing, marketers do their best to get new clients into their offices. Email opens rates seem to be good enough for some dental practices, but they’re not willing to take it any further than that. They’re satisfied with sending out emails and getting a 5% click-through rate (CTR).

If you feel like your dental email campaign could use improvement, keep on reading! Below are some of the best practices used by top marketers in dental email marketing. Take note and how they can help you improve your campaign today.

Keep it short

When writing your email campaigns, try limiting yourself to just one or two sentences per paragraph at most. If you want to add more information, be sure your client can access it by simply clicking on a link. Doing this allows the user to stay within the email while still getting important information without wasting space in your message.

Send it at a decent hour

When sending dental emails to your clients, make sure that time of day matters too. When most people are at work, sending out an email is not optimal for opening rates. You will compete with work emails and find that people may not even see yours until later in the night. That’s why 9:00 AM-10:30 AM seems to be optimal for dental email marketing campaigns since most people check their email over morning coffee or breakfast before they start their day.

Use clear, attractive subject lines

Many dental practices choose to use their patients’ first names in the email subject line. This is a good start, but it doesn’t do all that much for you. Remember that people often don’t open emails when they see an unidentified sender and subjects irrelevant to them. If your message is important enough for someone to read, why not make it easy on yourself? You can save time by using a specific phrase or even just “dental email” instead and making the individualized aspect come across in the actual email message itself.

Include phone numbers

Don’t be afraid to give out your office phone number every once in a while! Most services are available by phone, so it can’t hurt to include your contact information in the email. If clients are interested enough, they’ll call. If not, you’ve at least given them that option.

Try using videos

Nowadays, people love watching dental videos. You might consider sending out short 3 minute videos to your clientele highlighting topics of interest or personalizing your practice services to better address their needs.

Incorporate social media

Next time you send out an email campaign, make sure it includes a link to your business’s Facebook page or Twitter account! People are becoming more social day by day, and if you don’t incorporate these aspects into your message, you could be missing out on potential clients seeking more info about what you offer.

With these simple dental email marketing best practices in mind, you will be well on your way to expanding your clientele and acquiring new patients. If you’re not already using email campaigns in your dental practice, now’s the time!

Recently, the world saw a drastic phase that left every sector in tatters. Nothing was left unaffected by the wrath of the COVID-19 virus. The pandemic took the world by storm and within months, every organization, from the corporate world to the education sector, was closed down for an indefinite period of time.

However, these organizations couldn’t stay put for long due to the nature of their work. Before we knew it, they had shifted everything to the remote method of working. However, this increased the painstaking work of the human resource department. HR managers and HR executives from all over the world started shifting their work to software-based methods. They began investing in tools that would help them in evaluating the demographics of the organization, the earnings, the deductions, and everything else. Platforms such as Paylocity offer features that make their work a walk in the park.

Here are some of the best and basic tools that an HR manager or an HR executive must use in 2021 to make their work efficient and effective, and bring out the best output:

Paylocity: Paylocity offers a complete package to the HR managers and executives to evaluate the employees’ progress and their work. The features integrated into this software are useful for organizations of all sizes to manage and keep a track of their employees’ performance, benefits, requests, deductions, engagement, time-offs, compensation, incentives, and much more. The support channel of Paylocity includes live chat support, call support, and an online live community to solve any kind of issue that may come up during the functioning of the software and business hours.

EddyHR: EddyHR is a software-based management system that comes with an HR suite consisting of all the necessary features that an HR would need in order to keep a track of the activities of the employees. The software is quite simple and easy to manage while still having all the necessary components to call itself a successful software. The software has an in-house customer support team that is ever-ready to help you in times of need. Sometimes there may be technical issues that you cannot deal with on your own. Hence, having an active support team is definitely a boon.

Zoho People: Zoho People is one of the best HR management systems in the world and is widely popular. It is a cloud-based HR software developed to focus on the all-around development of the employees, help them adapt to the changes in the organization, and make the HR management process agile and smooth. Zoho People doesn’t use absurd spreadsheets to keep a track of the employees. The software provides the HR managers with a database of the employees with comparisons. It enables smart HR workflows and insightful analytics of the employees. Tracking attendance, scheduling shifts, efficient tracking of day-offs, and converting time to timesheets, everything is possible with Zoho People. 

Factorial: Factorial is another leading platform for HR managers making their work easier and more efficient. This software allows HR managers to track the holidays and absence records of employees, and is equipped with features such as team calendars, holiday policies, and customized absences. Factorial makes time tracking and shift management a piece of cake and HRs can generate custom reports and track employee time. Preparing HR reports and analytics had never been easier, Factorial makes everything more efficient and easy for the HR managers.

Conclusion: The work of HR is not an easy one. It falls upon them to manage every employee and see that they are working efficiently and effectively in favor of the organization. Keeping the track of the progress of the employees, looking after their grievances, evaluating their performance, keeping their leave records, and maintaining the records and analytics of the employees are parts of an HR manager’s job. The tools and platforms that are mentioned above provide a systematic procedure to the HR department and help them in doing their job in the most optimum manner. These software-based platforms need the HR to feed the data and as a result, a perfectly calculated analytical record is produced by the software which is helpful in keeping track of the employees’ growth and progress.