Category: Online Marketing

We live in a world that involves technology in almost everything, if not everything. Businesses of all kinds, be it big or small, cannot even imagine reaching success without operating online.

The online market has grown significantly over the last couple of years, and as such, it has become quite competitive.

So it’s very important that as a business owner, you learn the basics of digital marketing because it has become one of the anchors a business needs to become very successful in our modern society.

Saves a lot of money.

It saves money because, with your traditional marketing method, you need to establish a building and employ amongst other necessary things you’ll do when starting a business.

But by taking your business into the digital world, you reach more customers across the country and not just in the environment of your business establishment; all this for relatively less costly compared to the traditional way.

Imagine saving about half of what would’ve been invested in setting up a traditional business company. The simplicity of the digital business is why many people venture into it, for instance, as an artist who draws portraits. You would’ve already started your portraits at home, but you decide to set a shop in town for it because you want to expand it.

It’s not a bad idea, but with digital marketing, you’d even reach a lather audience at a relatively less when setting everything online.

You get to know your customers, and they get to know you.

Creating an interaction between you and your customers is essential in a business because they make or destroy you.

Interacting with them and allowing them to know you better will help create your brand loyalty. Customers love to know who they’re buying from, so that relationship between you and them makes them feel safe buying from you.

So also get to know the customer’s preferences and provide them with what they want.

It’s less stressful.

One thing about digital marketing is that it can be left active even if you’re traveling.
Imagine if it is raining; how will you market or advertise with flyers?

You don’t even bother to worry about the rain because the rain doesn’t affect whatever you’re doing online with your business. It’s not tiring at all because you can be at home all day and be making sales online and making transactions.

For instance, if you’re into accessories like mobile phones and laptops online, you have to put your products and their respective prices on your platform, and interested persons will contact you for your service. Most of the time, delivery guys or dispatch riders used to deliver the goods to the customers. So your sit home all day, and your business online will be making money for you.

It’s an essential skill that every entrepreneur needs.

Due to the shift of business to the digital scene, having digital marketing skills has become essential to possess.

If you’re setting up as an entrepreneur, you need to learn the basics of digital marketing, and it’s not a choice if you want to succeed in your business in this technology era.

Some of the digital marketing skills that an entrepreneur needs are; content writing and SEO strategy, basics graphic designs skills, email, and video marketing.

Setting up the business is very simple and short.

Setting up a website doesn’t take too long. Once you have your website done up, you can duplicate the website, update the text and graphics, and start driving traffic to your website.

Your social media presence is also very important, and that doesn’t take long to set up. For your advertisement, once you have your Ad graphic done, use it to create an Ad on Facebook or Instagram, and Twitter, and the Ad gets approved within 1 hour to 24 hours! Your business is set to start making you money.

Conclusion

Digital marketing has come to stay and is one of the aspects of businesses boosting the economy the most these days, so for every entrepreneur who’s now starting up, you must learn a few basics in online marketing to not fall behind the business trail.

For the simpler execution of your business, considering should be a number 1 idea you should be thinking about. Imagine staying home and running your business successfully without moving an inch; yes, digital marketing can give you that kind of stress-free marketing advantage.

As a businessman, you know that every penny counts, so to have an opportunity to save a lot of money when setting up a business is what digital marketing offers you.

The digital world has been advancing at a fast rate ever since the Covid-19 came into the system, and one might say that’s a good thing, or another might also oppose that it’s a bad thing.

As a local businessman or woman, you’d realize that many people have taken their business to the digital world; you’d ask yourself why? Well, people love to feel comfortable and safe, and digital marketing gives them.

In this piece of work, I’ll be discussing with you ways in which your local business can benefit you if you move it to the digital world.

The mobile phone advantage

Without a doubt, mobile phone users have grown to outnumber any other technology device users worldwide.

And for your local business to grow in the digital world, you need to reach out to the mobile phone users who do their buying online on their phones.

That’s currently the new trend. They discuss the price and everything with the vendors and then get a dispatch rider to deliver their said products to them at their said locations. With this, if you build your digital marketing website or platform mobile phone friendly, you’ll tend to reach out to 1000s of users who might be interested in your product.

For example, a make-up kits vendor online. As such a business owner, all you have to do is get a good advertisement for your business and set a friendly atmosphere with users who patronize your business online. In terms of the cost of establishing your business, this is less expensive and very effective, and very comfortable for the business owner as they can also go about other companies while running the company online.

It allows you to target a specific market.

Reaching your targeted people in a marketing campaign is one most important aspects of your business as a marketer. This also depends on the tactics you employ in your marketing campaign.

For example, we call an SEO (search engine optimization) which allows your website or platform to be found in search engines. It will enable local companies to optimize for location-specific keywords for their specific type of business so that when users type them in a search engine, it will readily serve up the information they need.

And if your business is at or near the top of that list, users will likely click on it, and you will have reached your target customers, all because you optimized your website for local SEO. The positive of this SEO is self-explanatory as it gives your business exposure for customers to reach out to you.

Lower cost

A good and well-organized digital marketing campaign can be less expensive and less time-consuming than the traditional way of opening a business.

With traditional marketing, you have to find a good location for your market, put a shop building that will be your shop or office, and employ a few workers you’ll be paying monthly. Calculating the cost of all these is quite expensive.

But with putting your business online, all you have to do is have social media presence, develop good marketing tactics for your business, pay for a few advertisements on tv or with social media influencers. Your business is set and ready for the world.

You interact with your consumers

Interacting and providing your customers with good engagements helps you to know what your customers want. With online marketing, you’re on a platform where you can directly interact with 1000s or your customers simultaneously.

This interaction is essential because you wouldn’t know what your customers want from you without it. You can also create polls where customers review and let you know what they like and dislike about your products, which gives you an insight into what they want and what to bring into the market next time.

As you know, it is more expensive to attract and convert new customers than it does to retain existing customers.

Customer loyalty can be challenging to establish, but as you take on the habit of interacting with them, it will be long before you gain their trust.

Gain brand credibility with your local business

No one will come to the marketplace and shout for the whole market to hear that you’ve got the best product out there, so people should patronize you.

If any business brand is to gain credibility, it’s going to happen online. For instance, as fast food online vendor, how good your food is and how good your customer services can gain you a lot of credibilities. Useful and interesting content helps a company to gain the trust of its customers and industry experts.

It can be effective to the extent that competitors start to reference it also in their content. How will you know you’ve gained in the industry?

Well, you can see it in the search engines. You’re a reference to customers in the market if your brand ranks on top in search engines on google. High rankings on search engines attract more people to patronize your business.

It provides fast income generation

With online marketing, your money comes as your products are going. You also have no employees to pay salary to. It all depends on how well you brand your business and run it.

And whatever profits you get on your sales on solely yours alone, and if you have a business partner, it will be for you and your partner. That’s one of the advantages of taking your local business online.

Conclusion

Suppose a company lacks a solid digital footprint. In that case, it severely hampers its ability to communicate with existing customers and find new ones, and one can get used to the traditional way of doing business.

Still, that lack of a digital presence also leads to a lack of trust in the brand. However, suppose a company implements a robust digital marketing plan covering areas such as social media and content marketing. In that case, it can have a positive impact on a brand’s bottom line.

Chrome extension is a software that enables you to tailor Chrome functionalities to your preference. It gives you better browsing experience.

Whether you are a writer or digital marketer, there is an extension for you to make you work more effectively.

This article will talk about 10 Chrome extensions useful for digital marketers.

Feedly

This helps you put your favourite sites in one place. While browsing, chances are that you will come across a story or article, you can always add it to your feed with Feedly. It also allows you to share them with others with just a click.

Grammarly

As a digital marketer, it is expected that you will do a lot of content writing and editing.

Grammarly helps you pull up to 250 errors and corrects both your grammar and spelling.

Social Blade

This amazing Google Chrome extension gives you social media statistics.

It is available to use for various social media platforms such as Facebook, Instagram, Twitter, and Youtube.

Bit.ly

With Bit.ly, you can shorten your links directly from your Chrome browser.

It can be used to customize, copy, or share various links without leaving your browser.

Another advantage of this is that it makes measurement very easy, which is an essential part of the role of a digital marketer.

LinkedIn Sales Navigator

This is a useful extension when you need to export analytics from LinkedIn. You are able to export data for your contacts and leads directly into your Gmail.

With this, reaching out to contacts becomes easy.

LastPass

As a digital marketer, you work with various social media accounts, both personal and business.

It is difficult to remember the password to all these accounts and that is why you need the LastPass Google Chrome extension.

Simply secure your LastPass account with a strong password known to only you. All other passwords are kept safe in your LastPass vault.

You can also share these passwords with teammates without disclosing what they are.

Buffer

Keeping up with posting on social media at the right time is a lot of work especially for a digital marketer handling multiple social media accounts.

The Buffer extension makes it easier by allowing you to schedule your posts to Twitter, Facebook, Instagram, and LinkedIn.

All you need to do is create your content ahead of time and schedule them with Buffer.

Keywords Everywhere

To carry out your keyword research, an extension that can help you is Keywords everywhere.

You can view CPC and keyword search volumes on multiple websites.

Tag Assistant

This Chrome extension enables you to confirm if your tags are working perfectly. This could be your Google Analytics or ads.

It checks the installation at the backend of your website and alerts you if anything goes wrong.

Hashtest

Every digital marketer that works with social media understands how important hashtags are. They determine the reach of your content.

Hashtest helps you test the quality of the hashtags you use. It ensures you use niche-based hashtags to give your content more reach.

Contents get lost in popular hashtags.

Conclusion

There is no doubt that these Chrome extensions are a must-have for any digital marketer looking to work more efficiently.

Let us know in the comments if you have used any of these Google Chrome extensions.

Email marketing involves the use of “emails” to reach out and connect to customers and prospective customers. As a small business, this is an aspect of your marketing you should take seriously. 

It starts from collecting emails of prospects, usually called ‘leads’ and sending them personalized contents in a bid to convert them to paying customers.

There are several email marketing platforms to choose and we will be talking about 7 of them in this article.

Drip

This is a great email marketing tool for eCommerce, bloggers or even digital marketers.

It offers a wide range of tools that makes personalization as well as marketing automation easy.

What makes Drip different are some of its incredible features like smart email segmenting, marketing automation tools, and a visual work builder.

It enable you to reach more targeted customers.

Drip offers a free trial and a monthly subscription fee of $49 that gives you access to all of its features.

Mailchimp

This is an email marketing platform considered to be one of the most popular.

It is suitable for small businesses as it offers basically all you need to carry out your email marketing.

Its interface is user friendly and easy to navigate for non-technical people.

With Mailchimp, you can build a landing page and also integrate your email marketing with Facebook or Google Ads.

Mailchimp’s plan starts at $10 per month for up to 500 subscribers and increases as the number of subscribers increase.

GetResponse

Like Mailchimp, GetResponse is also a popular platform used by many small businesses for their email marketing needs. The drag and drop feature of GetResponse makes it easy to use.

You can segment your contact, create automated campaigns, and send emails to selected groups.

Their pricing starts from $15/month after a 30 days free trial.

MailerLite

This is a platform that is free to use for sending up to 12,000 emails/per month to less than 1000 contacts.

With MailerLite, your industry doesn’t matter. It gives you everything you need to run successful email campaigns.

ActiveCampaign

This is one of the most affordable and easy to use email marketing platforms you will find.

It is used by thousands of businesses to automate their email marketing. It is an all-in-one sales and marketing tool for small businesses.

It comes with an in-built CRM system to manage your sales, live chat, and email marketing automation.

Moodsend

Small businesses are always looking for the most cost-effective tools that produce results, Moodend is one of such tools.

It has great features such as well-designed templates, visual campaign builder, and other advanced features.

It is free to use if you have less than 1000 subscribers and $10 per month for more subscribers.

AWeber

This is an old email marketing platform that is quite popular. It offers ready to use Html templates, autoresponders, email tracking among other features for small businesses.

It also offers support such as live chats, phone support, email support, and how-to tutorials. 

AWeber offers a 30-day free trial after which pricing starts at $19/month.

Other Resources

As a business owner, it’s important to have professionals take care of legal matters, which is where JJS Justice and their team of highly trained legal professionals come in. 

In today’s world, customer retention is becoming more and more important. Read on to find out Why It’s Important To Know What Your Customers Want

Working from home is a fast-growing trend, which is why you should consider Setting Up A Home Office

Conclusion

Email marketing is an essential part of marketing that cannot be taken away. As a small business owner or marketer, which of these platforms have you used? Let us know in the comment section.