In the 21st Century, businesses need to take advantage of every opportunity to maximise their marketing presence to as many potential customers as is possible. The most efficient way of doing this is to implement a highly effective online marketing strategy. However, many businesses, especially small businesses, struggle to implement any kind of online marketing as they do not have the expertise.

For this reason, the National Youth Authority, Ghana is offering a fully sponsored training program in online marketing for Ghanaian youth with an interest in pursuing careers in technology and growing their business.

Background

According to the 2016 Annual Ghana Social Media Report, 7,958,675 of the population can be found online ranking the country 47th highest internet user. The report stated that the average Ghanaian spent not less than 3hours 30minutes browsing the internet on his/her phone daily.

The Youth therefore as the majority of the working population and as the majority unemployed needed to be equipped to take advantage of the huge space and employment opportunities that knowledge in information technology and its various platforms and applications offer.

The training will help the youth increase their knowledge and understanding of what online marketing involves and how to go about implementing a successful online marketing strategy. The training will be of great interest to all youth (entrepreneurs or not) who lack the knowledge and expertise to implement an online marketing strategy but who recognise the importance of having an effective online marketing plan for the continued success of their business.

Entry Requirements

• The minimum entry requirement is a Junior High School certificate or higher.
• Knowledge of technology software is a plus but not necessarily a requirement to get into the program.
• The opportunity is open to every young Ghanaian with a passion to develop skills in technology entrepreneurship and engage in paying projects.
• Age Range: 18 – 35 years. Educational Level: SHS – Degree
• Deep passion & Interest for entrepreneurship, technology, design, mobile development.
• Must have stamina, drive & passion to succeed

How to Apply for the National Youth Authority Online Digital Marketing/Entrepreneurship Training Programme

To apply for the programme, click here and fill the questionnaire on the next page. Remember the deadline for application is 31st January 2018. 

Note: Although the application was scheduled to end on 31st January 2018, the application page was still very much active.

Thank You For Reading. Don’t Forget To Share This With Your Family And Friends. For The Latest Tech News And Reviews, Follow Mfidie On Twitter, Facebook, Instagram And Subscribe To Our YouTube Channel. 
If You Want To Be Part Of Our Team Of Writers Or You Want To Guest Write, Send A WhatsApp Message To 0242022161 Or Simply Call. You Can Also Fill The Form Here To Join Our Team And We Will Contact You Back.

Rooting is a process that allows you to attain root access to the Android operating system code (the equivalent term for Apple devices is jailbreaking). It gives you privileges to modify the software code on the device or install other software that the manufacturer wouldn’t normally allow you to. Simply put, rooting your phone allows you to remove restrictions put on the phone, mostly by the manufacturer.

I was a big fan of rooting phones! The first time I rooted my phone, it was because Android KitKat had been released and I desperately wanted to try the new OS. At the time, I could not have KitKat on my Samsung Galaxy S4, so I had to root, to be able to install a custom ROM with Android 4.4.2.

I remember the joy I shared that day. Prior to rooting, I had read a lot of scary stuff on XDA Developers. But then, I said to myself: “Hey Shepherd, you might as well risk it! You didn’t buy the phone anyways!”.

For those who feel their phone can’t do enough, rooting it may provide the ultimate sense of liberation (I am a big fan of customisation! And that’s why the now Obsolete Windows Phone OS was never my taste).

But if rooting can provide liberation and freedom, why would I ask you not to attempt it?

Why you shouldn’t Root your Android Phone

Rooting is no longer necessary

The practice of rooting was very popular in the early days of Android, especially by people who fancied the idea of customising their phones and giving them added functionalities. Usually, when a new version of Android was rolled out, it could take as long as a year for Phone Manufacturers to release an update to handsets.

It was very frustrating to know you own the latest flagship, but couldn’t have the latest software. Also, security updates could not be delivered on time if the update for the operating system was not available. Users who wanted these security fixes had no option than to root.

However, in this day, a lot of the top brands push updates between one to 3 months when new Android Versions are out. When it comes to security, Google pushes the security updates directly to the devices, making the Android OS much safer than before. So why root to get a security update when it would be available in a month anyway?

Rooting is a difficult process and you can destroy your android device

Most definitely. Every different model of a device has a different way to root it. In fact, depending on the current Android versions of the device, the rooting methodology will be different.

This makes rooting mostly a trial and error kind of thing and it is not rare to meet someone who is still trying to root their phones after more than 3 unsuccessful methods. Unless you are willing to do a lot of investigation and be very patient with the trial and error phases of rooting your device, don’t try it!

The average person who tries to root his/her phone may end up bricking it. This means your phone may become useless. Sometimes, you end up with a boot loop (where the phone keeps restarting itself).

Rooting can expose you to security vulnerabilities

I mentioned earlier that some people root their phones to get security patches. However, rooting your phone can also lead you into the situation where you are unable to get updates for your Android.

If you do go further to install a custom ROM, can you trust it? Most ROMS are made by people who waive all liability related to the ROM and even warn you not to use it.

Moreover, rooting your device will evade lots of the OS-level security features Android has put in place. When I wrote an article on why an antivirus may not be necessary for Android Phones, I certainly was not referring to rooted devices.

What do you think?

Rooting may sound like all fun, but the points raised above are very serious and legitimate ones you should look at. Don’t adopt the “it-won’t-happen-to-me” mentality. Look sharp!

Don’t root your android phone, unless it is a phone you don’t really need anymore and can afford to use it as a lab rat in your own experiment. Take this from someone who once made money rooting phones for people (I did warn them though)!

Thank you for reading. Don’t forget to share this with your family and friends. For the latest tech news and reviews, follow Mfidie on Twitter, Facebook, Instagram and subscribe to our YouTube channel.
If you want to be part of our team of writers or you want to Guest write, send a WhatsApp Message to 0242022161 or simply call. You can also fill the form here to join our team and we will contact you back.

Its barely 4 days away to the end of the year and Jumia Ghana is giving out goodies to online shoppers during this festivity. Just like Santa, Jumia is spreading the discount love to all shoppers to enjoy up to 70% off on items in their ongoing Christmas store sales.

This year’s Christmas Store have all items ranging from fashion, electronics, gifts, home appliances etc. Jumia says ‘the best place to shop for this festivity is Jumia’s Christmas store’.

Jumia wants its customers to shop right during this holidays to avoid overspending hence it has seized the opportunity to educate shoppers on how to make use of some basic shopping tips to avoid them going broke.

How to Shop Right

Outline your needs

Knowing what you actually need, is a good way to start your shopping. Pen down all items you are sure to need during this festivity. By making a list, you are fixing your gaze on that which is important so to avoid impulse buying.

Shop on Budget

Allocate an approximate amount to each item you have purposed to buy. Try your possible best to reduce the possibility of overspending the allocations in the budget. Plan to bargain on items that are ‘bargain-able’ especially if you are shopping from an offline traditional market.

Stick to your list

Try as much as possible to stick to the list you have created for your shopping. In as much as you might have forgotten to add some items to your shopping list, resist the urge of impulse buying by planning to go without them if possible.

Look for discounts

Discount shops such as Jumia Ghana can help you save a lot of money this season. Look for discount shops with the quality product and get up to 70% discount off on items on your list.

Shop online

For convenience, online shops such as Jumia is ready to reduce your stress by asking you to place an online order for those items you need. Your items will be shipped and delivered to your doorstep wherever you are. Since these items will be going to one location, you might get discounts on the delivery. This helps you avoid the hassle of an offline market and help save money for other equally important stuff.

Shop early, save money

Festivities often affect changes in the price of items. Most times, because items are high in demand, prices tend to shoot up. To avoid its impact on your budget, it is advisable to shop early to save money; because you might not get all the discounts you might be aiming at on all the items you have on your list.

Take advantage of Promotional sales

One way to save big is to take advantage of promotional sales that abound during festivities. Both offline and online shops will be ready to give huge discounts on flash sales and Xmas sales. Prioritize these outlets and get your needs sorted for the season.

Buy a gift for someone

Selflessness is the blueprint of love that Christmas brings. If you aren’t sure what to buy, you can play the ‘guess what I bought for you this Christmas’ game. The person will be eager to know what you bought. Let the person guess and say all that he or she needs for Christmas. Then you have a fair idea what the person wants. Choose from the most affordable and buy for the person.

Budget for uncertainties

Uncertainties are unplanned activities whether pleasant or unpleasant. To be on the safer side, set aside an amount to rely on should there be any unplanned activity. This will go a long way to help you in the next few weeks of the next month if that budget ends up untouched.

Thank you for reading. Don’t forget to share this with your family and friends. For the latest tech news and reviews, follow Mfidie on Twitter, Facebook, Instagram and subscribe to our YouTube channel.
If you want to be part of our team of writers or you want to Guest write, send a WhatsApp Message to 0242022161 or simply call. You can also fill the form here to join our team and we will contact you back.

Merry Christmas!

That time of the year is here. Christians and the world at large are celebrating Christmas and the New Year. Here in Ghana, Christmas is never complete without a lot of messages and well wishes. There are also a lot of parties and get-togethers.

During festive times like this, time with Family and Friends is most important. However, you can not leave your technology behind. Mfidie.com brings to you 3 apps you need to have installed on your phone to really enjoy and celebrate the festive season.

If you know of any other app relevant for the season, leave a comment below.

Ride-Hailing apps: Taxify, Uru or Uber

Man must look sharp and with so many ride-hailing apps in Ghana, it is almost difficult to go with just one. I have installed 3 of these apps because, like any rational consumer, I want value for money.

Whenever I am in a fix, and want a ride, especially in this festive season, I just check the prices on all there of them and choose the one that makes more sense.

Keep one or more of these apps close, since the Troski and taxi drivers can start pricing outrageously.

Read and Download Taxify here. Read and Download Uber here. Read and Download Uru here

New Year and Christmas Wishes

This new app has tons of Christmas wishes to send and share with loved ones. Christmas wishes allow you to express love and sincere thoughts in just the right way to anyone you know. However, here in Ghana, there are a lot of Pasco messages that are brought back each year. This app makes life easier by providing special messages that are different and unique.

The app works even if you don’t have internet access. Once downloaded, you can share wishes and greetings with your beloved ones via SMS, WhatsApp, Facebook, Instagram, Twitter, etc.

Download the New Year and Christmas Wishes App by clicking here.

Christmas and New Year Frames

Christmas and New Year photo frames is a free easy-to-use camera photo frame app which you can download quickly for your use anytime and anywhere.

How about sending photos of yourself or loved ones which are decorated with beautifully designed Christmas photo frames or New Year photo frames, instead? This will surely brighten up their day and would also become some of their most precious greeting cards worthy to be kept in their photo albums.

Different specially designed Christmas frames and New Year frames for you to choose from. Just select any of the wide collection of picture frames and shoot your lovely festival pictures. Photos with frames can be saved, and shared on WhatsApp, Facebook, Twitter, etc

Download Christmas and New Year Frames here.

Thank you for reading. Don’t forget to share this with your family and friends. For the latest tech news and reviews, follow Mfidie on Twitter, Facebook, Instagram and subscribe to our YouTube channel.
If you want to be part of our team of writers or you want to Guest write, send a WhatsApp Message to 0242022161 or simply call. You can also fill the form here to join our team and we will contact you back.